OBJECTIVE: RAISE AWARENESS TO A CRITICAL GLOBAL PROBLEM
CASE STUDY: FIRST EVER BOTTLE MADE FROM OCEAN WASTE PLASTIC
OWNER: LOGOPLASTE INNOVATION LAB
This bottle was created to raise awareness for the ocean plastic contamination problem, and demonstrate that the impossible is in fact possible — the usage of this plastic as a resource.
In 2014, the Ecover Ocean Bottle is the first of its kind, made up of 50% of plastic recovered from the North Sea with the rest coming from post-consumer recycled plastic.
There are many technical challenges involved in working with recycled plastic, but Ecover never stopped looking for better ways to do things, and Logoplaste was up for the challenge.
ECOVER OCEAN BOTTLE
CLEANING DISHES AND THE OCEANS
Evolution ensures that Nature creates the best designs. So when designing the Ocean Bottle, the natural world was the inspiration source.
The bottle’s structural design, supported by Biomimicry Thinking, is inspired by the design principles of the skeletons of Diatoms and Radiolarians, helping optimize the mechanical performance of the bottle while allowing a weight reduction of 20%.
These organisms form a large part of the plankton and zooplankton at the base of the marine and freshwater food chains and pollution is having a major impact in their populations. It is very fitting that Diatoms and Radiolarians skeletons inspired the bottle design solution.