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PROFILE
CLIENT: VITALIS, SUPER BOCK GROUP
COUNTRY: PORTUGAL
OBJECTIVE: BOTTLE REDESIGN AND WEIGHT OPTIMIZATION
CASE STUDY: PACKAGING INNOVATION INSPIRED BY NATURE
OWNER: LOGOPLASTE INNOVATION LAB
DATE: 2010
The whitebark pine, Pinus albicaulis, is a conifer tree native to the mountains of Western United States and Canada. It huddles at high elevations, buffeted by winds and bowed by heavy snow.
One strategy for surviving such a harsh climate is the spiral fibers in the tree trunk that provide strength.
Super Bock wanted a new PET water bottle for Vitalis, that would have strong brand identity and use less material.
Logoplaste Innovation Lab used the Biomimicry methodology to tackle this challenge and found inspiration from the whitebark pine.
THE VITALIS EVOLUTION
Packaging innovation inspired by nature
Spiral patterns were tested, like those of the whitebark pine, to come up with the new Vitalis water bottle, where the spirals provide strength and beauty, yet make the bottle lightweight, saving 250 tons of raw material per year.
The Vitalis project was featured in Ask Nature, a website from the Biomimicry Institute, as a case study of great application of the Biomimicry principles.
NATURE, THE MASTER FOR INSPIRATION
Innovation inspired by Nature, using it as a model, a measure and a mentor to create sustainable designs.
